Allison Josephs is the founder of jewinthecity.com which aims to break down stereotypes and misconceptions about Orthodox Jews and Judaism through the power of new media. Allison was raised as a proud Conservative Jew in a small town in New Jersey. As a result of a childhood existential crisis, she spent years searching for the meaning of life. At the end of high school she started looking into Judaism, and saw that there was much depth and beauty within Orthodoxy, but realized that it was an option that so few Jewish people ever consider, as public opinion of Orthodox Jews is so negative. Allison has been involved in the field of Jewish outreach for a dozen years, teaching and lecturing in cities across America, and has worked for Partners in Torah, Sinai Retreats, NCSY and Stars of David. She has also written, directed, and produced videos for Aish.com and has seen her writing published in the Jewish Press, the Forward, the Washington Times, and many other publications. Allison received her Bachelor of Arts from Columbia University in Philosophy and lives minutes from the George Washington Bridge with her husband and four children.